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Moderating Focus Groups.
・ISBN 978-0-7619-0821-0 paper GB£ 93.00
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| 著者・編者 | Krueger, Richard A., |
|---|---|
| シリーズ | (Focus Group Kit) |
| 出版社 | (SAGE Publications Inc, US) |
| 出版年月 | 1997 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-71540＞ |
解説
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.