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Aesthetic Clinic Marketing in the Digital Era : From Meta to AI. 2nd ed.
・ISBN 978-0-367-40565-6 hard GB£ 124.99
￥39,596.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-40518-2 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-35674-2
| 著者・編者 | Lewis, Wendy, |
|---|---|
| 出版社 | (CRC Pr., US) |
| 出版年月 | 2023.12 |
| ページ数 | 122 pp. |
| 言語 | ENG |
| ニュース番号 | ＜707-102 707-271＞ |
解説
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.
This second edition features:
- NEW chapters on hot topics you need to know
- MORE tips, charts, tables, and resources
- UP-TO-THE-MINUTE strategies for success