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Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions.
・ISBN 978-1-032-37076-7 paper GB£ 36.99
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| 著者・編者 | Arikan, Akin, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023 |
| ページ数 | 326 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-61737＞ |
解説
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.
Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.