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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges. マーケティングとセールスを組織化する －現代のB2Bの課題に熟達する－
・ISBN 978-1-78754-969-2 2018 hard US$ 117.99
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お気に入り
★★★
・ISBN 978-1-78754-971-5 2020 paper US$ 54.99
￥12,883.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Andersson, Per / Axelsson, Björn / Rosenqvist, Christopher (eds.), |
|---|---|
| 出版社 | (Emerald, UK) |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-932 646-P1803＞ |
解説
The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.