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New Perspectives in Marketing by Word-of-Mouth. 口コミによるマーケティングの新しい視点
・ISBN 978-1-78560-819-3 paper US$ 69.99
￥16,397.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| シリーズ | Emerald Gems |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2015 |
| ページ数 | vii, 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜629-987＞ |
解説
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.