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商品詳細
Entrepreneurial Crisis Management : How Small and Micro-Firms Prepare for and Respond to Crises.
・ISBN 978-3-031-25187-0 hard EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Sawang, Sukanlaya, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.04 |
| ページ数 | 70 pp. |
| 言語 | ENG |
| ニュース番号 | ＜698-338＞ |
解説
?This book explores the timely issue of how small businesses, micro firms and entrepreneurs respond to crises. A largely overlooked area of research, the author posits that by better understanding crisis management in small and micro firms, we can help to protect these businesses from the potentially devastating effects of a crisis.
Offering guidance for scholars and practitioners, including small business owners, to better understand the concept, limitations and considerations of crisis management - specifically in the small business context - the author demonstrates that there is no single solution for a small business to cope with a crisis. Drawing from the thematic findings, the author offers valuable recommendations on how small business owners can strategically plan for the future and better manage their capability when faced with a crisis.