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Managing Your Business : A Practical Guide.
・ISBN 978-90-01-87884-9 paper GB£ 69.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-02235-0
| 著者・編者 | Dondjio, Irenee / Haafst, R., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 290 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-L671 646-P1594＞ |
解説
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.
Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.