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Augmented Reality for Food Marketers and Consumers.
・ISBN 978-90-8686-299-3 paper EUR 39.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-90-8686-842-1
| 著者・編者 | Loijens, Leanne W. S. (ed.), |
|---|---|
| 出版社 | (Wageningen Academic Pub., NE) |
| 出版年月 | 2017 |
| ページ数 | 104 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-L2013 646-L504＞ |
解説
Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality.