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Consumer Trends and New Product Opportunities in the Food Sector.
・ISBN 978-90-8686-307-5 paper EUR 59.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-90-8686-852-0
| 著者・編者 | Grunert, Klaus G. (ed.), |
|---|---|
| 出版社 | (Wageningen Academic Pub., NE) |
| 出版年月 | 2017 |
| ページ数 | 236 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-L498 646-P1194＞ |
解説
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.