株式会社極東書店トップ ＞ 商品一覧 ＞ Creating Powerful Brands. 4th edition
商品詳細
Creating Powerful Brands. 4th edition
・ISBN 978-1-138-44090-6 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | de Chernatony, Leslie / McDonald, Malcolm / Wallace, Elaine, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 510 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-58858＞ |
解説
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
In this influential textbook, de Chernatony, McDonald and Wallace:
Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.