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商品詳細
Creating Value: Successful Business Strategies. 2nd edition
・ISBN 978-1-138-47004-0 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Mathur, Shiv Sahai / Mathur, Shiv / Kenyon, Alfred, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 394 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-58793＞ |
解説
Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.