株式会社極東書店トップ ＞ 商品一覧 ＞ Entrepreneurship & Small Business Management in the Hospitality Industry.
商品詳細
Entrepreneurship & Small Business Management in the Hospitality Industry.
・ISBN 978-1-138-13159-0 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Lee-Ross, Darren / Lashley, Conrad, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2015 |
| ページ数 | 308 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-56220＞ |
解説
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.
Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.
Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!