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A rabbi, a priest, a politician, public servants, a military officer, a student activist and a social media consultant are gathered in this book to discuss the incomprehensible situation of Israel's faltering public image. Rabbi Berl Wine addresses the Jewish diaspora tradition and the lack of religious understanding of the realities of running a sovereign modern state. Pastor Jorgen Buhler discusses the Christian Protestant pro-Israel perspective. Dr Meron Medzini, the biographer of Golda Meir, sets out the state's early policy toward propaganda. Dr. Moshe Yegar, a former deputy director in the Israeli foreign ministry discusses the time when Public Relations was abolished in the ministry by today's president, Shimon Peres. Danny Seman, formerly a head of department in the newly founded Ministry of Information and Government Press Office, tells of his experiences of working for the government without government backup. Barak Raz of the IDF Spokesman Unit gives the military angle. Yigal Palmor, a spokesman for the Foreign Ministry, sets out Israeli foreign policy objectives. Yossi Sarid, former senior minister and media personality, provides analysis of hasbara (public diplomacy) in an international perspective. David Olesker, a leading authority on global campus activism, gives a historical survey of anti-Israel campus activities. Eva Rosenstein and David Abitbol discuss professional media and social media perspectives of propaganda advocacy. Ron Schleifer sets out to rectify Israel's international image, through better understanding of historical and contemporary policy, and the political/religious/military philosophy behind the different approaches over the years, presenting media and psychological mechanisms of motivating a more resourceful approach to this increasingly necessary aspect of Israeli statehood.