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Handbook of Consumer Psychology.
・ISBN 978-0-8058-5603-3 hard GB£ 140.00
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| 著者・編者 | Haugtvedt, Curtis P. / Herr, Paul M. / Kardes, Frank R. (eds.), |
|---|---|
| シリーズ | (Marketing and Consumer Psychology Series) |
| 出版社 | (Routledge, US) |
| 出版年月 | 2008 |
| ページ数 | 1296 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-55049＞ |
解説
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.
The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.