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Carter G. Woodson: History, the Black Press, and Public Relations
・ISBN 978-1-4968-2013-6 paper US$ 35.00
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| 著者・編者 | Morris, Burnis R., |
|---|---|
| シリーズ | (Race, Rhetoric, and Media Series) |
| 出版社 | (University Press of Mississippi, US) |
| 出版年月 | 2018 |
| ページ数 | 202 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-49057＞ |
解説
This study reveals how Carter G. Woodson (1875-1950) used the black press and modern public-relations techniques to popularize black history during the first half of the twentieth century. Often overlooked is Woodson's skillful use of newspapers in developing and executing a public-education campaign built on truth, accuracy, and fairness. Burnis R. Morris explains how Woodson attracted mostly favorable news coverage for his history movement due to his deep understanding of the newspapers' business and editorial models as well as his public-relations skills.
Woodson's publicity tactics, combined with access to the audiences granted by the press, enabled him to drive the black history movement-particularly observance of Negro History Week and fundraising activities. This rarely explored side of Woodson, who was often called the ""Father of Black History,"" reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history.
Woodson's publicity tactics, combined with access to the audiences granted by the press, enabled him to drive the black history movement-particularly observance of Negro History Week and fundraising activities. This rarely explored side of Woodson, who was often called the ""Father of Black History,"" reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history.