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Car Launch: The HUman Side of Managing Change.
・ISBN 978-0-19-517798-5 paper US$ 48.99
￥11,477.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Roth, George / Kleiner, Art, |
|---|---|
| 出版社 | (Oxford University Press Inc, US) |
| 出版年月 | 2004 |
| ページ数 | 252 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-46835＞ |
解説
Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.