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Political Marketing in the 2021 Canadian Federal Election.
・ISBN 978-3-031-34403-9 hard EUR 49.99
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| 著者・編者 | Gillies, Jamie / Raynauld, Vincent / Turcotte, Andre (eds.), |
|---|---|
| シリーズ | Palgrave Studies in Political Marketing and Management |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.06 |
| ページ数 | 162 pp. |
| 言語 | ENG |
| ニュース番号 | ＜706-812＞ |
解説
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.