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Artificial Intelligence in Customer Service : The Next Frontier for Personalized Engagement. J.N.シース他編 顧客サービスにおける人工知能
・ISBN 978-3-031-33897-7 hard EUR 169.99
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お気に入り
★★★
| 著者・編者 | Sheth, Jagdish N. / Jain, Varsha / Mogaji, E. et al. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023.10 |
| ページ数 | 354 pp. |
| 言語 | ENG |
| ニュース番号 | ＜706-523＞ |
解説
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.