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The Cube of Strategic Management

The Cube of Strategic Management : The Distinctive Advantage of Organizations.

・ISBN 978-1-77188-775-5 2019 hard GB£ 116.00

¥36,748.- (税込) (※)価格はご注文時の参考価格となります。
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・ISBN 978-1-77463-453-0 2021 paper GB£ 82.99

¥26,291.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-429-39764-6

著者・編者Putz, Mihai V.,
出版社(Apple Academic Pr., US)
ページ数328 pp.
言語ENG
ニュース番号<649-884 649-P1986>

解説

The Cube of Strategic Management: The Distinctive Advantage of Organizations is a trans-disciplinary book that introduces the author's new business model of the geometrization of management. The author advocates that strategic management has to shift to include a science and technology perspective, to not only support business administration but also to make this scientific perspective an inherent part of management strategy building. The book spans the fundamental and the theoretical aspects and advances this new management model in response to the current and future 21st-century synergic interconnection needs in addressing management and marketing post-modern strategies.

The book is a quintessence of the historical theories of the various 8th fold ideas of management (Taylor, Drucker, Peters & Waterman, Covey) and applies them in an innovative new way. The author uses the cube and its 8 corners for the first time to represent 8 forms of the strategic management way of business, in that the 8 corners of a cube represent the competitive advantage of (any) organization.