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Corporate Social Responsibility, Public Relations and Community Engagement : Emerging Perspectives from Southeast Asia. CSR、パブリック・リレーションズ、 コミュニティの関与－東南アジアからの新しい視点
・ISBN 978-1-138-83812-3 2019 hard GB£ 187.99
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・ISBN 978-0-367-66560-9 2020 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-73466-8
| 著者・編者 | Sison, Marianne D. / Sarabia-Panol, Z., |
|---|---|
| シリーズ | Routledge New Directions in Public Relations and Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 188 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-948 646-L730＞ |
解説
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.
In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.
This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.