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Political Communication and Leadership : Mimetisation, Hugo Chavez and the Construction of Power and Identity. H.チャベスが編み出した政治的コミュニケ―ションの様式 －イデオロギーの伝達と国民との関与－
・ISBN 978-1-138-90503-0 2016 hard GB£ 187.99
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・ISBN 978-0-8153-7021-5 2017 paper GB£ 55.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-69443-6
| 著者・編者 | Block, Elena, |
|---|---|
| シリーズ | Routledge Studies in Global Information, Politics and Society |
| 出版社 | (Routledge, UK) |
| ページ数 | 284 pp. |
| 言語 | ENG |
| ニュース番号 | ＜626-2276＞ |
解説
The long-lasting hegemonic rule of President Hugo Chavez not only involved significant rearrangements in the control of political power in Venezuela but also shifts in the way its citizens constructed, connected and interacted with politics. In this book, Elena Block explores the political communication style developed by Chavez to transmit his ideologies and engage with his publics - A style that unfolded incrementally between 1998, the year of his first presidential campaign, and March 13th 2013 when his death was announced after a long struggle with cancer. What sort of political communication did Hugo Chavez develop to establish hegemony in Venezuela? What made him so popular?
Block argues that Chavez's political communication style can be better understood through the concept of mimetisation, a systematic sequence of communicational events and practices whereby the Venezuelan President managed to build a bond with his constituents. Applying a mixed qualitative method of collection and analysis of relevant data, this phenomenon is examined via the President's emotional use of common cultural symbols; dramatized and informalised language; savvy use of communication and media, and boost of inclusive, compensatory, and participatory practices in which his constituents not only felt mimetically mirrored, but also endowed with an identity.
Shedding new light on contemporary theories of populism from the perspective of political communication and identity construction, the notion of mimetisation can be adjusted and applied to study the links of populist phenomena, the mediatisation of politics and government, cultural appeal and identity politics in other cultures and situations in contemporary times.