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Public Relations in Japan : Evolution of Communication Management in a Culture of Lifetime Employment. 日本のパブリック・リレーションズ
・ISBN 978-1-138-63476-3 2018 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-66537-1 2020 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-20667-7
| 著者・編者 | Kunieda, Tomoki / Yamamura, Koichi / Miyabe, Junichiro (eds.), |
|---|---|
| シリーズ | Routledge New Directions in Public Relations and Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 186 pp. |
| 言語 | ENG |
| ニュース番号 | ＜646-937 646-L1574＞ |
解説
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.