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Nudging : A Tool to Influence Human Behavior in Health Policy. ナッジ－医療政策において人間の行動に影響を与えるツール
・ISBN 978-80-246-5503-1 paper US$ 35.00
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| 著者・編者 | Kovács, Radek / Ochrana, Frantisek, |
|---|---|
| 出版社 | (Karolinum Pr., Charles Univ. in Prague, XR) |
| 出版年月 | 2023.10 |
| ページ数 | 215 pp. |
| 言語 | ENG |
| ニュース番号 | ＜705-369＞ |
解説
An analysis of "nudging" as a tool for influencing human health behavior.
Behavioral economics sees "nudges" as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.
Behavioral economics sees "nudges" as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.