株式会社極東書店トップ ＞ 商品一覧 ＞ Applied Communication Research Methods : Getting Started as a Researcher. 3rd ed.
商品詳細
Applied Communication Research Methods : Getting Started as a Researcher. 3rd ed. 応用コミュニケーション調査方法 第3版
・ISBN 978-1-032-32806-5 hard GB£ 155.00
￥49,104.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-28881-9 paper GB£ 66.99
￥21,222.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-31683-1
| 著者・編者 | Boyle, Michael / Schmierbach, Mike, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2023.11 |
| ページ数 | 368 pp. |
| 言語 | ENG |
| ニュース番号 | ＜705-1108＞ |
解説
This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.
Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.
The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.
Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.