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Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager. 2nd edition
・ISBN 978-1-138-17475-7 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Broadcast Cable Financial Mana / McDowell, Walter / Batten, Alan (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 232 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-31049＞ |
解説
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.