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商品詳細
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics. 2nd edition
・ISBN 978-1-4200-8770-3 hard GB£ 210.00
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| 著者・編者 | Paich, Mark / Peck, Corey / Valant, Jason, |
|---|---|
| 出版社 | (CRC Press Inc, US) |
| 出版年月 | 2009 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A01-25873＞ |
解説
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.
Features in the text include: