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Honda's Global Local Corporation. ホンダのグローバル戦略
・ISBN 978-0-333-58683-9 hard on demand EUR 99.99
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| 著者・編者 | Mair, Andrew, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 1994 |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜B01-258＞ |
解説
Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.