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Name: The Upside of Irrationality : The Unexpected Benefits of Defying Logic.
Author: Ariely, Dan
ISBN: 978-0-06-199504-0

The Upside of Irrationality : The Unexpected Benefits of Defying Logic. D.アリエリー著『不合理だからうまくいく－行動経済学で「人を動かす」』

・ISBN 978-0-06-199504-0 paper

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