株式会社極東書店トップ商品一覧Research Methods for Business Students. 5th ed.

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Research Methods for Business Students.

Research Methods for Business Students. 5th ed.

・ISBN 978-0-273-71686-0 paper

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著者・編者Saunders, Mark / Lewis, P. / Thornhill, A.,
出版社(Financial Times Prentice Hall, UK)
出版年月2009
ページ数614 pp.
言語ENG
ニュース番号<250-73182>

解説

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ?student choice? and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision ?flashcards?, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
  • For Instructors: teaching manual, powerpoint slides, testbank