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Name: Intellectual Property : Licensing and Joint Venture Profit Strageties. 2001 Cumulative Supplement. 2nd ed.
Author: Smith, Gordon V. / Parr, R. L.
ISBN: 978-0-471-39045-9

Intellectual Property : Licensing and Joint Venture Profit Strageties. 2001 Cumulative Supplement. 2nd ed.

・ISBN 978-0-471-39045-9 paper

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著者・編者	Smith, Gordon V. / Parr, R. L.,
シリーズ	Intellectual Property
出版社	(Wiley, US)
出版年月	2001
ページ数	118 pp.
言語	ENG
ニュース番号	＜250-14474＞

解説

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent.