株式会社極東書店トップ商品一覧Strategic International Management : Text and Cases. 2nd ed.

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Strategic International Management

Strategic International Management : Text and Cases. 2nd ed. 戦略的国際経営-テキストと事例 第2版

・ISBN 978-3-8349-2535-0 Brosch.

お気に入り
著者・編者Morschett, Dirk / Schramm-Klein, H. / Zentes, J.,
出版社(Gabler, GW)
出版年月2010
ページ数470 pp.
言語ENG
ニュース番号<001-2>

解説

"Strategic International Management" takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.