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Name: Marketing Management.
Author: Iacobucci, Dawn
ISBN: 978-1-285-42995-3

Marketing Management.

・ISBN 978-1-285-42995-3 paper

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著者・編者	Iacobucci, Dawn,
出版社	(Cengage Learning, US)
出版年月	2015
言語	ENG
ニュース番号	＜001-1031＞

解説

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.