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Name: The McDonaldization of Society : An Investigation into the Changing Character of Contemporary Social Life. Rev. ed.
Author: Ritzer, George
ISBN: 978-0-8039-9077-7

The McDonaldization of Society : An Investigation into the Changing Character of Contemporary Social Life. Rev. ed. 社会のマクドナルド化－現代社会生活の変化

・ISBN 978-0-8039-9077-7 paper

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著者・編者	Ritzer, George,
出版社	(Sage, US)
出版年月	1995
ページ数	265 pp.
言語	ENG
ニュース番号	＜260-9456 000-34984＞

解説

The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination'. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization' has been an increasingly global phenomenon over the last three years.