株式会社極東書店トップ商品一覧Communication Yearbook, Vol. 20.

商品詳細

Communication Yearbook, Vol. 20.

Communication Yearbook, Vol. 20.

・ISBN 978-0-7619-0686-5 hard

絶版

お気に入り
著者・編者Burleson, Brant R. (ed.),
出版社(Sage, US)
出版年月1997
ページ数463 pp.
言語ENG
ニュース番号<260-9369 000-21713>

解説

The Communication Yearbook publishes comprehensive reviews on topics of current interest to communication researchers, professionals and students.

This latest volume in the series, contains ten stimulating articles discussing issues of current concern including: how television influences our views of the world; sex-role stereotyping in advertising; the role of public relations professionals in the production of news; the nature and effects of `public opinion'; attitude change and persuasion; participation in decision-making groups; and communication in cross-sex friendships. Each review summarizes relevant findings discusses theories, methods, problems and directions for future research.