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Part of a series that focuses on the world of semiotics, this text aims to open up the meanings behind signs, blending the fields of biology, anthropology, psychology, and psychiatry. The author begins by placing Charles S. Peirce's concept of the sign within the context of contemporary philosophy and scientific thought. He then delves into various disciplines to examine the means and methods by which we sense our world and how they intersect and correspond to the world of our signs. Drawing upon a variety of cultural phenomena, Merrell delivers an account of our awareness of signs as they are processed by the entire range of our sensory channels. He also puts forth a broad cultural "logic" that can give direction to recent theories, empirical work and essays that fall under the general rubric of "cultural studies".