商品詳細

This work explains how to work effectively with people from diverse backgrounds, namely: how to understand the influence of cultures and subcultures on others' behaviour and attitudes, and how to communicate across the barriers created by these differences. The author relates the emerging discipline of intercultural communication to the practical needs of people at work. The book contains eight key intercultural communication theories presented from a European perspective. With a strong focus on work applications, it provides many real life examples illustrating practice. An instructor's manual is also available.