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This work seeks to show how, in the context of embarrassment being a uniquely human emotion, that it plays a pervasive role in social motivation and interaction. Looking at its causes and consequences, this volume examines the personal, situational, and interactive determinants of embarrassment, integrating literature from clinical and social psychology, sociology, communications, biology, and other fields. The book has anecdotes, and data from the author's own research. From the evolutionary significance of embarrassment, to coping with chronic blushing, it highlights recent discoveries and offers insights into this aspect of our social behaviour.