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Acclaim for the Denny's Story "Every organization can benefit from the insights and experiences reflected in this thought-provoking book. By honestly confronting the issue of racism in the context of American enterprise, Jim Adamson provides a responsible and convincing rationale for diversity and simply doing what's right for customers, shareholders, and employees." --Floyd Hall, Chairman, President, and CEO, Kmart Corporation "Any company struggling with being racially inclusive in their employment and business practices should read this book. If Denny's can come from the back of the pack to emerge as a national leader in diversity, any company determined to change its culture to embrace all Americans--regardless of who they are or where they came from--can do it. The Denny's experience proves it." --Rev. Willie T. Barrow, Co-chairperson, Rainbow-PUSH Coalition "It is encouraging to see the aggressive steps taken by Denny's to address and repair its relationship with the African-American and minority communities. The company's responsiveness should serve as a model for other companies faced with a similar challenge." --Hugh B. Price, President, National Urban League "This is a true-life account that reads like a modern, corporate Cinderella story. Told in a candid and compelling manner by one of America's leading corporate turnaround experts, Jim Adamson, it's the inside scoop on one of America's most notorious episodes. Many of us will enjoy this book, but it provides a most important lesson to consider for Wall Street insiders and Fortune 500 execs." --Richard Bela, Esq., former President and CEO Hispanic Association on Corporate Responsibility Jim Adamson and Advantica are donating their portion of the royalties from this book to Save the Children to support its U.S. programs, which benefit thousands of economically disadvantaged children and their families.