株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in International Marketing, Vol. 9.
商品詳細
Advances in International Marketing, Vol. 9.
・ISBN 978-0-7623-0318-2 hard US$ 192.99
￥45,216.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Ghauri, Pervez N. (ed.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 1999 |
| ページ数 | 339 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-6855 000-3884＞ |
解説
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.