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Small Business Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Level 3.
・ISBN 978-0-304-33441-4 paper GB£ 14.99
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| 著者・編者 | Boer, Andrew, |
|---|---|
| シリーズ | Resource-based Books for the Hospitality and Tourism Industries |
| 出版社 | (Cassell, UK) |
| 出版年月 | 1997 |
| ページ数 | 60 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-6630＞ |
解説
One of a series of resource-based books on hospitality and tourism, this text assumes some previous experience on the part of the student. Functioning as an integrated guide to small business management, it covers business planning, accounts, marketing, staff management, customer relations, cash flow and franchising. Each chapter has review questions, extension questions and practical exercises.