株式会社極東書店トップ ＞ 商品一覧 ＞ International Licensing: Managing Intangible Resources.
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解説
This book comprehensively describes the nature and types of intangible resources - including patents, copyrights, trademarks and designs - and explains how a company can make profitable use of them.
The author focuses particularly on technical know-how, and the forms and mechanisms of transferring such know-how, at the firm level through licensing arrangements. He spells out the major aspects which both the licensor and the licensee need to consider. A concluding chapter provides the Indian perspective.