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Every year corporations spend billions in pursuit of change. Some are successful. Many are not. In this winner of the prestigious 1999 Management Consultancy Association Prize, Paul Taffinder casts a critical eye over the big change efforts of more than 30 organizations worldwide, and offers conclusions as unsettling as they are insightful and firmly supported by real-world business sense. "Paul Taffinder achieves what in many other books remains an empty promise. Brilliant insight...inspiring...A real eye-opener."--Dr. Siegfried Hoenle, Director, Warburg Dillon Read.