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商品詳細

Scenario Planning: Managing for the Future.

Scenario Planning: Managing for the Future.

・ISBN 978-0-471-97790-2 hard

お気に入り
著者・編者Ringland, Gill,
出版社(Wiley, US)
出版年月1998
ページ数407 pp.
言語ENG
ニュース番号<260-5203>

解説

Scenario planning techniques enable people to think about uncertainty in a structured way. This allows people to plan by encompassing the ranges of uncertainty by looking for early indicators of directions and by identifying possible courses of action. This book aims to provide an account of scenario planning and make area accessible to business decision makers, as well as corporate planners. It covers: what are scenarios,and how they relate to planning; why and when to use them; and how to use them (and how not to use them).