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This text comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was still in school, was a millionaire before he was 21 and now runs a business empire that straddles Southeast Asia. In his spare time he races cars, flies aeroplanes and dives with sharks. American-born and now a naturalised Thai, Heinecke has spent 25 years defining his 20 Golden Rules for entrepreneurs. They make compulsive reading for anyone who wants to follow in his footsteps.