商品詳細

Intended for E-entrepreneurs whose business is not performing as they would like this book provides pointers on how other E-entrepreneurs succeeded or failed. It offers helpful information on developing your business through vision, marketing and management as well as handling the cashflow and knowing when to quit. Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and Director of the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is also a founder member of the team that launched CranfieldCreates, the Business School's own E-business incubator.