株式会社極東書店トップ ＞ 商品一覧 ＞ Doing Business in India: Stree-smart Entrepreneurs in an Imperfect Marketplace.
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解説
This is a practical guide for potential business entrepreneurs who wish to set up industries in India, especially non-resident Indians who want to return to their country.
The authors introduce the Indian industrial environment through real-life case studies of successful entrepreneurs. Case studies consider Indians - both resident and non-resident - and foreign companies. The authors emphasize: the attractiveness of the Indian industrial environment; possible problems strategies for survival and growth.