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Perspectives on Public Relations Research.
・ISBN 978-0-415-21767-5 2000 hard GB£ 171.99
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・ISBN 978-0-415-31618-7 2003 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-19292-4
| 著者・編者 | Moss, Danny / Vercic, D. / Warnaby, G. (eds.), |
|---|---|
| シリーズ | Routledge Advances in Management and Business Studies |
| 出版社 | (Routledge, UK) |
| ページ数 | 286 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-4940 250-10782＞ |
解説
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-
* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.
A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.