株式会社極東書店トップ ＞ 商品一覧 ＞ CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management.
商品詳細
CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management.
・ISBN 978-0-7879-5241-9 paper US$ 37.00
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お気に入り
★★★
| 著者・編者 | Reiss, Alvin H., |
|---|---|
| シリーズ | The Jossey-Bass Nonprofit and Public Management |
| 出版社 | (Jossey-Bass, US) |
| 出版年月 | 2000 |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-4865＞ |
解説
In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day.
In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience.
In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience.