株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in Business Marketing and Purchasing, Vol. 9.
商品詳細
Advances in Business Marketing and Purchasing, Vol. 9.
・ISBN 978-0-7623-0633-6 hard US$ 192.99
￥45,216.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Woodside, Arch G. (ed.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2000 |
| ページ数 | 489 pp. |
| 言語 | ENG |
| ニュース番号 | ＜260-4834 000-41523＞ |
解説
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; deciding better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, doing better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.