株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in Services Marketing and Management, Vol. 5.
商品詳細
Advances in Services Marketing and Management, Vol. 5.
・ISBN 978-0-7623-0009-9 hard US$ 150.99
￥35,376.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Swarts, Teresa A. / Bowen, D. E. et al. (eds.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 1996 |
| 言語 | ENG |
| ニュース番号 | ＜260-4822 000-17785＞ |
解説
This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.